The most effective consultants in the world solve problems in the quickest time and get compensated the most.

Abraham understood the value that his client missed and he changed the headlines of their advertising to offer a benefit oriented proposition to the customer and the results of the brokerage increased exponentially.Ī common fallacy which encompasses the world of business is that the more hours that you spend on a process the more valuable that it is becomes nothing could be further from the truth.

The brokerage ran adverts for their services and had access to bank financing for clients to use for their customers. He speaks with Jay Abraham who has the reputation of being the world’s highest paid marketing consultant and has generated billions of increased revenues for his clients in hundreds of different industries.Ībraham cites an example of how he made millions of dollars in profits for a precious metals brokerage with just a few minutes work.

Tony Robbins is one of the most successful entrepreneurs around and his companies generate revenues of over $6 billion each year.

Jay abraham unique selling proposition